Monday, July 28, 2008

What Is HD DVD? Now What?

By Ivan j Finch

Surely you've heard the saying, "Buyer beware." Regardless, most consumers assume that if they're paying $300 for a new high-definition film playing machine, it's not going to become obsolete in less than a years time. That's exactly what happened to people who bought into the hype surrounding Toshiba/Microsoft's HD DVD players last year.

To console the losers of the format war, Samsung is developing a Blu Ray disc/HD DVD combo drive that will read both formats. Many other retailers and manufacturers are following suit.

Best Buy is offering a $50 gift card to people who purchased an HD DVD player or HD DVD Xbox360 unit before February 23rd. The gift cards should all be automatically mailed out by May 1st to "Reward Zone" customers or people who bought warranties. Other customers must call 1-888-BestBuy and have a receipt or credit card information ready, as proof of purchase.

Similarly, Amazon is the most recent retailer to jump on the $50-Giveaway bandwagon. Some Amazon customers received an email, stating: "New technologies don't always work out as planned.

Circuit City is now accepting HD DVD returns in-store only. According to Gizmodo and Digg readers, Circuit City is offering to give a store credit or a same-price, "trade-up" refund to consumers who would rather own the Blu Ray player. This is one of the best deals offered but it hasn't been widely promoted. Additionally, Circuit City has slashed the price of the LG BH-200, a combo player that will read both Blu Ray discs and HD DVDs to $599.99, after the instant savings.

What about all those XBOX360 users who hoped HD DVD would make their machines more updated and with better quality? Microsoft hasn't exactly been bashful about their bitterness and contempt for the Blu Ray disc format.

They've at least agreed to offer an XBOX360 firmware upgrade, via the internet, that offers "compatibility improvements" and "additional support for network features." One can only hope they get with the times and sign on with the winning team, which has been Sony's Blu Ray DVD.

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