If you want to make a quick boost in the results your copy brings home, take a look at some of the better books on the subject of copywriting, and marketing in general. Some of the very best learning you can do about writing copy comes from inexpensive books on the subject - and even books off the subject.
Great writers improve their writing by reading books. This is a great way to improve your skills in the copywriting field, too. Today, I'll offer you a few suggestions for books that will quickly boost your copywriting results.
Of the four books that I recommend, three are on copywriting. The fourth is off-topic, but still offers valuable advice on selling your product or service.
My first recommendation is The Robert Collier Letter Book, by Robert Collier. This book has become a classic in the copywriting and marketing industry. Collier himself wrote many of the ads in the book. While the language is somewhat antiquated, giving an old-fashioned feel, the basic principles of the book still stand the test of time.
My third choice is Reason Why Advertising, by John E. Kennedy. While it is not easy to find, it is highly-recommended. I'll provide you with resources to find this book, among others, at the end of this article.
My fourth recommendation is off-topic, but still relevant. While it isn't about copywriting, it is about selling. You can enjoy this book at any time - in a house, with a mouse, or with a fox in a box! Check out Green Eggs and Ham, by Dr. Seuss.
It may seem silly to read a children's book to improve your business, but this book is all about persistence in making a sale. Dr. Seuss teaches us valuable marketing lessons which we can apply to our advertising strategy. Convert more clients into buyers - read Dr. Seuss!
I promised you a valuable resource, and here it is. Check out www.SFSBookstore.com. Bret Ridgeway of Speaker Fulfillment Services runs the site. His specialty is finding hard-to-find books on copywriting and marketing. If you are looking for any similar books, I heartily recommend checking out his site.
Buying good books on copywriting is a great investment in your business. The books I have recommended here will be valuable additions to your copywriting library. They don't cost much, and you'll get a great return on your investment. The lessons you learn will pay off in ways you can't even imagine.
About the Author:
For an inside look at the techniques of a sought-after web copywriter, check out the membership site of Copywriter Ray Edwards. There you'll find a daily podcast, video tutorials and copywriting advice.
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