Writing Good Copy

By Ray Edwards

This article will examine pre-existent copywriting structures and discuss why you use them. There has been a lot of copy written and there is no reason to reinvent the wheel. This article will specifically look at how to write a sales letter, which will has the greatest impact, especially if you're writing SEO copy.

One train of thought says that your website should be one big sales letter, which could be advantageous for you. You can write for off-line businesses and Internet customers using the sales letter format.

A sales letter contains three components that are crucial for it's success. The headline is the first and most read. If you don't grab your readers attention here then you're wasting your time. The second component is the offer. This must be explicit so that your reader knows exactly what theyre getting. It must also entice the reader to take action after reading the letter. Finally there is the postscript. The postscript is the second most read portion after the headline. This is where you put an incentive to purchase the product. You should write each section in order. Do not write the whole thing at once, but rather section by section. These simple guidelines will help you produce an excellent sales letter.

If you lack experience as a copywriter and want more structures and patterns, then you should follow the experts. Dan Kennedy is a great copywriter that has written some excellent books on copywriting. This will be extremely helpful.

Hopefully this advice has helped you better develop your skills as a copywriter. The key is to follow the patterns already established and build your own creative spin into your work. Don't reinvent the wheel when writing. This will result in weak sales and more work. Use the structures that have already been proven successful. This will help you become a better and more successful copywriter.

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