Should you use a "squeeze page" on your website, or have these pages lost their effectiveness?
What is a "squeeze page"? It's simply a page you place in front of the rest of your site that requires visitors to give up their name and email address before they get to see any information.
This technique still works like magic -- as long as you do it carefully, and offer a "bribe" that is truly appealing and valuable to your visitors.
Considerations you should take into account...
Growing your email list is the surest way to grow your business, sales and profits.
The problem we run into these days is simple: people are more reluctant than ever to give up their email address. The squeeze page is still the best way to build your list, but it requires more thought today than it did even a few months ago. Using a squeeze page carelessly can do your business more harm than good.
It's best to use a squeeze page on a site that is built to sell one product. For example, if you have a site that features a sales letter selling a particular product or service, placing a squeeze page in front of the information about that product or service is a good idea. This keeps readers from being distracted; it sifts and sorts potential buyers by level of seriousness; and it gives you a list of interested parties that you can go back and market to repeatedly.
The worst thing you can do it use a squeeze page in front of the wrong kind of site.
Sites that are intended to sell one targeted product or service, through direct response promotion, are good candidates for the squeeze page approach. Portals, branding sites, and blogs should not be protected by a squeeze page.
Remember that your squeeze page is a gate.
It keeps people out of your website and it can potentially scare off your customers.
When you're marketing to a targeted audience, and offering strong "ethical bribe" such as a video, audio recording, or special report, your squeeze page can be a valuable list-building tool.
The growing problems of spam, viruses and spyware have made people more reluctant than ever to give up their name and e-mail address.
Squeeze pages can definitely build your list fast. These pages are a powerful tool that I recommend to all of my clients; just be sure to use them in the appropriate situation.
About the Author:
For tips, tricks, and tactics of a top direct response copywriter, visit the site of Copywriter Ray Edwards. There you'll find a daily podcast, video tutorials and free copywriting advice.
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