Thursday, July 31, 2008

New Insurance Agent Recruiters Are Deceptive and Destructive

By donald yerke


After a successful career of life insurance selling and direct marketing I am dead serious in advising you to NEVER EVER attempt becoming a life insurance salesperson! Sounds ironic, but sometimes the cost you pay, and odds you face keeps that evasive shining star farther out of your reach than you ever imagined.

It is not that life insurance selling is hard dirty tough labor. The problem is you think you are entering a career, not a temporary job..For those that can overcome the slim chances, Life insurance selling can become a sweet career. But will you get the CORRECT TRAINING, CORRECT LEADS, and have the necessary self imposed true guts? You must accept many rejections, and still walk away with sales. I'm betting with the statics, that 94 out of 100 newly recruited agents will not see their 4th insurance anniversary.

Your own career agency is setting you up for a collapse and failure. Does this sound like quite a shocker? This was calculated while before you were hired, and turns out to be very profitable for the insurance company.

Don't label me as the master of predicting disaster.

25 years of intense analysis and research were necessary. I wanted to make sure the statements in this article are right. The insurance agent manger who recruited you is responsible for your lack of progress. He is front and center spotlighted as being at fault for your failure. You were promised true, one on one assistance, but rarely received any.

Whose fault is it? Half or the failure rate can be traced 30% to the new agent. A whopping 70% goes to the career agency, The agent unknowingly falls for the ad and applies for the position. However without closer evaluation, the recruiter should not have hired him. Far too many recruits are "order takers". While they can complete a sales application form, this is a far from direct selling at a client's office or home

What really irks me? Almost all the career life insurance agencies use a cookie cutter plan of recruiting agents and leaving them to fend for themselves during their rookie years. How can any agent succeed with the statistics stacked so high against him, and the agency unwilling to take blame or make changes?

Let's look closer at the hiring system. Career agencies hire new agents two ways. The first is a good size ad in the local Sunday newspaper promising lots of income and plenty of benefits. The other is a recruiter hired by the career agency to attend job fairs and similar events to talk to college seniors. The college recruiter probably never sold a single insurance policy. When the career agency runs the newspaper classified ad, the sales manager is the guilty one. He is completely unqualified in the art of determining beforehand if he is hiring a true salesperson.

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