The importance of advertising is plainly understood by most businesses. A significant part of their budget is devoted to it. If finances are tight, many try to build business through word-of-mouth from satisfied customers but that can take a while.
This is the reason why many target their local community with high cost radio and television ads. The price of the ad is determined through the use of polls which estimate the number of people watching. However, these numbers can often be inflated due to channel surfing during breaks in a program. If it's actually read, printed advertisements put a coupon or offer right in the prospect's hand. Also, internet advertising is growing in popularity but some find it difficult to target the audience they are aiming for.
To quickly and effectively inform a local population of a product or service, one novel plan is to use aerial advertising. This is the way it works. A firm is hired to make a large banner displaying a product or service message. Scheduled around a popular event such as a sporting event, beach, parade, or concert, it grabs the attention of the crowd, causing them to look up, read the ad which then sticks in their memory. How much does it cost? A lot less than you might think.
Aerial advertisers claim that their method reaches more people in a more effective way for much less cost than other traditional advertising methods. For example, a few years ago a particular Miami beach was targeted for an aerial ad and then 2000 of the people were surveyed thirty minutes later. The result was that 88% of the people were aware an ad flew by, 79% could recall the product or service, and 67% could recall at least half of the exact message. Could the printed media or radio and TV ads match this effectiveness at a reasonable five dollars per thousand people targeted? While some spend as much as 20% of their budget on advertising, aerial advertising can reach as many people for only a comparable 8% of the same budget.
It works like this. The drone of the plane in the sky causes people to look up. There, behind the plane, is a banner flapping in the wind and displaying a large, readable message, product, logo, or website. Curiosity sets in. "Who hired this plane to tote their message?" "Who is going to pay so much to get their message to the public?" or some wonder simply, "What does it say?" For up to seventeen seconds the people watching can repeatedly read the ad. The message has been delivered.
For those concerned about the air pollution of the plane, consider in contrast the amount of land pollution resulting from fliers reaching the same number of people? Aerial advertising is non-invasive, without waste products, and proven effective.
Companies interested in reaching a large number of people in a short period of time with their product or service should consider looking into aerial advertising as a means to this end.
About the Author:
If you want to talk with the industry leaders in aerial advertising, contact AirSign.com. Banner towing has been our focus since 1996. Allow AirSign to promote your business!
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