Promotional Product's serve the purpose to get a company's name into the public eye and by assisting them in building a reputation, besides the use of billboards, TV commercials, and other print advertisements. There is a trick to finding effective promotional products. This then forces us to ask the question what makes a promotional product effective? The answer is most effective type of Promotional Product is the one that gets used. If items are getting used, the recipient is constantly reminded of your company and anyone who sees the product being used is exposed to your company as well.
Some of the cheapest promotional products are often the most effective. For example, a Pen or Tote Bag can be used by almost anyone on a daily basis and are usually well under $5 per item. They are portable and people can carry these items with them and are seen by others. This is one of the great qualities of promotional products, the recipient uses the product and get's your company's name out into the community.
If we look at a few different but very popular promotional products we can see some of the advantages and drawbacks to each one:
An example of this is Key Chains they are portable and are often used a lot however, a distinct disadvantage of using key chains is that people rarely tend to see them as they spend a majority of time in the recipients? Pockets, purses or wallets.
Refrigerator magnets - Will also likely be used by the recipients, but won't get much exposure to third parties. Good idea if you want your recipients to be constantly reminded of your company and to have your contact information readily available to them. Bad idea if you want to get your name out to third parties.
Tote Bags are a really useful item that people use over and over again they are portable and get seen by many, but on the down side they are rarely used daily however when they are used they tend to be used in the supermarket or at the beach or at the gym or taken to seminars so they are used in high view areas. With a good logo that suits the style of the Tote bag then this can also be seen as trendy.
Pens is a option that combines the portability of a keychain, the usefulness of a refrigerator magnet, and the visibility of a Tote Bag. This is the best option for someone who wants to get all three benefits out of one very cost efficient promotional product. This is especially true if your recipients have customers of their own.
The best part about a promotional product is that the return on investment can be large. A pen bearing your company's logo may cost mere pennies, but the reach of that one pen can be worth thousands.
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