When Starting an Search Optimization campaign its often very attractive to skip right to fixing meta tags, title tags and modifying the body text. However you must devise an intelligent Search Campaign Plan FIRST. By identifying your target searchers and the most effective ways to reach out to them before you begin executing the nuts and bolts work you will be significantly more likely to achieve your objectives. Similar to conventional advertising efforts planning ahead involves careful research of the target buyer, Internet Search Engine Optimization (SEO) campaigns are simply not as successful without careful and thorough selection of primary keyword terms and search phrases.
Plan Ahead - Reach Your Goals
Far too often people fail because they fail to plan ahead. Go in the wrong direction at the start by targeting keywords that have no search value or Return on your investment, and your project may result in top placements for valueless rankings for phrases that aren't searched by anyone. SEO Best Practices used for ensuring campaign success start with performing the initial keyword analysis. Jump ahead and you wish you hadn't after you discover the time you have wasted.
When starting a new business, proprietors invest the time to test their potential market and complete research to determine demand. Why would your efforts with a Search Campaign be different? You MUST completely consider all possible search terms that are likely to be used by people looking for your product or services. Further you should study your competitors website's to learn what key words they rank for (SEO Management Competitive Intelligence). The next step is critical, Compile a SHORT list of search terms related to your products and services that would represent your company best.
I've got my short list of key phrases now what?
Once youve compiled your initial list of keywords you can start to intelligently expand it. At this stage you need to find out which of the keywords you have identified are most often used by the searchers. There are a number of useful tools and professional service providers that you can select from for instance the Google AdWords Keyword Tool can be a simple solution. However for more complex situation professional assistance with this step is always an option. For the free tools all youve got to do is type the search phrases into the suggestion box and you will have them rated according to their popularity. While Google won't give you numeric values for their search phrase counts, they will give you visual indicators of the search phrases and you can even use their tool to estimate the number of clicks per day you might receive if using their pay per click advertising (this should be about 30% of the organic volume potential)
Study your Competitors!
The next stage of your Internet Search Engine Optimization campaign is researching the level of competition for your keywords in order to find out what are the chances that you will win high rankings for them. Although it can be very tempting to try and target only the most popular search terms that generate thousands of inquiries per month, you need to be realistic about your ambitions. The competition for most of those appealing keywords is so overwhelming that targeting them may be a suicide mission.
When youve finished investigating, and carefully researched your initial key phrases, it will be time to reduce the list to the core search phrases for implementation of your SEO campaign. The most successful Internet Search Engine Optimization campaign should always begin with research not just jumping into optimization. Lastly, you should not target every key word on the main page of your site. While the home page has the obvious best potential for winning top positions you should select your most competitive terms for use there and spread the remainder throughout you entire site. Choose no more than 5 - 6 of your most important search terms for use on the index page.
Good Plan - Now Execute
Now that your prepared for an Internet Search Engine Optimization campaign your project is much more likely to have success saving you a lot of time, money, and aggravation.
Plan Ahead - Reach Your Goals
Far too often people fail because they fail to plan ahead. Go in the wrong direction at the start by targeting keywords that have no search value or Return on your investment, and your project may result in top placements for valueless rankings for phrases that aren't searched by anyone. SEO Best Practices used for ensuring campaign success start with performing the initial keyword analysis. Jump ahead and you wish you hadn't after you discover the time you have wasted.
When starting a new business, proprietors invest the time to test their potential market and complete research to determine demand. Why would your efforts with a Search Campaign be different? You MUST completely consider all possible search terms that are likely to be used by people looking for your product or services. Further you should study your competitors website's to learn what key words they rank for (SEO Management Competitive Intelligence). The next step is critical, Compile a SHORT list of search terms related to your products and services that would represent your company best.
I've got my short list of key phrases now what?
Once youve compiled your initial list of keywords you can start to intelligently expand it. At this stage you need to find out which of the keywords you have identified are most often used by the searchers. There are a number of useful tools and professional service providers that you can select from for instance the Google AdWords Keyword Tool can be a simple solution. However for more complex situation professional assistance with this step is always an option. For the free tools all youve got to do is type the search phrases into the suggestion box and you will have them rated according to their popularity. While Google won't give you numeric values for their search phrase counts, they will give you visual indicators of the search phrases and you can even use their tool to estimate the number of clicks per day you might receive if using their pay per click advertising (this should be about 30% of the organic volume potential)
Study your Competitors!
The next stage of your Internet Search Engine Optimization campaign is researching the level of competition for your keywords in order to find out what are the chances that you will win high rankings for them. Although it can be very tempting to try and target only the most popular search terms that generate thousands of inquiries per month, you need to be realistic about your ambitions. The competition for most of those appealing keywords is so overwhelming that targeting them may be a suicide mission.
When youve finished investigating, and carefully researched your initial key phrases, it will be time to reduce the list to the core search phrases for implementation of your SEO campaign. The most successful Internet Search Engine Optimization campaign should always begin with research not just jumping into optimization. Lastly, you should not target every key word on the main page of your site. While the home page has the obvious best potential for winning top positions you should select your most competitive terms for use there and spread the remainder throughout you entire site. Choose no more than 5 - 6 of your most important search terms for use on the index page.
Good Plan - Now Execute
Now that your prepared for an Internet Search Engine Optimization campaign your project is much more likely to have success saving you a lot of time, money, and aggravation.
About the Author:
The Author is the CEO of Buildtelligence a SEO Firm serving clients in the United States, Europe and Austrailia, They provide SEO Services and SEO Campaign Management. Ken Knorr is also a regular speaker and SEO instructor.
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