Domain investing has never been a great favorite not even amongst the most experienced marketers. There are various theories to just what domain investing is, but basically they all point at a need for casual traffic which therefore generates a poor return.
Some still believe a domain name doesn't matter, thinking JiggyPop.org is just as good as Hotels.com, provided the site's content is the same. Listen, at one time I thought those things too, but those assumptions are dead wrong. Let me illustrate the real value of quality domain investments with a little quiz: Which domain name is most valuable on a strict valuation basis? a) Google.com or b) CellPhones.com
Even my dog has just answered Google.com so don't feel so bad when I tell you that it isn't the case here and I will explain just why. I think we would all agree that Google is one of the most successful businesses there are on or off line, but how many people do you think put Google in the search box... exactly, it is not often used as a keyword. What this is really telling us is that if you own a domain name you also control the keyboard.
If you just say the word Google, it is one of those words that are easy to remember and cool-like sounding and it certainly lead to me buying a few domain names which were on the same line. I soon saw that these sites were receiving very little traffic and realized it was because people were never going to use these words as a keyword. Google probably had a million dollar plus branding project to manage their success otherwise domain names like this are only like to generate poor profits and would only go for about 2000 dollars at auction.
But what if you owned CellPhones.com? How many visitors would you get then, and what might they be looking for? Welcome to the wonderful world of type-in traffic, also known as direct navigation. Based on established type-in click-through metrics for the domain industry, and my own personal experience, a domain like CellPhones.com probably gets between 3000 and 5000 type-in visitors a day or about 125,000 visitors a month. (Find out more in part 2)...coming soon.
Some still believe a domain name doesn't matter, thinking JiggyPop.org is just as good as Hotels.com, provided the site's content is the same. Listen, at one time I thought those things too, but those assumptions are dead wrong. Let me illustrate the real value of quality domain investments with a little quiz: Which domain name is most valuable on a strict valuation basis? a) Google.com or b) CellPhones.com
Even my dog has just answered Google.com so don't feel so bad when I tell you that it isn't the case here and I will explain just why. I think we would all agree that Google is one of the most successful businesses there are on or off line, but how many people do you think put Google in the search box... exactly, it is not often used as a keyword. What this is really telling us is that if you own a domain name you also control the keyboard.
If you just say the word Google, it is one of those words that are easy to remember and cool-like sounding and it certainly lead to me buying a few domain names which were on the same line. I soon saw that these sites were receiving very little traffic and realized it was because people were never going to use these words as a keyword. Google probably had a million dollar plus branding project to manage their success otherwise domain names like this are only like to generate poor profits and would only go for about 2000 dollars at auction.
But what if you owned CellPhones.com? How many visitors would you get then, and what might they be looking for? Welcome to the wonderful world of type-in traffic, also known as direct navigation. Based on established type-in click-through metrics for the domain industry, and my own personal experience, a domain like CellPhones.com probably gets between 3000 and 5000 type-in visitors a day or about 125,000 visitors a month. (Find out more in part 2)...coming soon.
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