Why Not Use Your eBook as Advertising Space?

By Stu McLaren

Have you ever thought of using the eBooks you've created for more than just revenue stream? With a little creativity you can use your eBooks to generate you multiple streams of income

One strategy of how you can do this is selling advertising space within the eBooks that you are developing.

Example. There's an eBook out there on how to design a wedding on a budget. The wedding industry is a multi-billion dollar industry. Let me ask you a question: Do you think some of the companies that sell products and services for people who are getting married would be interested in getting in front of somebody who has purchased a particular product on the exact topic that they have built their business around?

It sounds like a dumb question, but I want all of you to ask, 'What other businesses would be interested in getting in front of the audience I will be attracting?' It's one of those creative questions that I urge all of you to constantly develop and ask yourself.

So let's repeat it. What other businesses would be interested in getting in front of the target audience for which I would be attracting?

Thinking about it this will really get your creative juices flowing. All different businesses will come to mind, maybe even some of your competitors. You will also think of businesses that have complimentary products or services geared towards the particular audience that you are marketing to. These are the people that will be interested in purchasing advertising space in your eBook.

Your ads could be scattered throughout, they could be right at the beginning, they could be at the end. Whatever. But it provides you a way to generate revenue by selling advertising within the actual eBook.

One way to use eBooks is to add value to you current customer base. An example of this is what I do to my email list. Now, I don't have a very big email list, but I have a great relationship with those who are on my email list.

Compiling an eBook for my list is one way that I can add value to my customers. It can range from answering some of their more desired questions, summarizing tools I use or giving a step by step procedure.

I'm constantly trying to find win-win strategies to add value to you and vice versa, so that we can build a great relationship together.

Keep your eyes out for what your target market are wanting to know, or what business questions they may have. All you have to do then is develop an eBook outlining the procedure, give more information or answer they questions to solve that particular issue and they will see it as you providing great valuable information. This is something you should be constantly thinking about how you can boost your current relationships with your customers and an eBook is a great way to do this and selling advertising within it benefits you as well.

Going into any business with that mindset about your customers and throw in a little creativity, all different opportunities for more profit will emerge!

Ideas will come to you when you explore the possibilities of creativity!

About the Author:

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