Unless you provide a good reason for them to do so, a person will likely not come back to your website after visiting it. The internet is driven by impulse, and it is easy to forget the pages we visit in a day. By leaving the website and not returning, each visitor takes away the money they could spend on your website, which is devastating even if you have 1,000 people a day coming to your site. You might be making money from your website, as you could have turned a portion of your website visits into actual customers. In order to get customers to come back for a second, third, or fourth visit, however, you'll want them to sign up for your mailing list.
Creating unique content is a helpful factor, but it is not the only solution. A mailing list is the only true way to entice otherwise one-time visitors into becoming repeat visitors. A mailing list should be something that a visitor should opt-in easily before departing the website. Your visitor will be asked to give a name and an email address on your opt-in form.
For the visitors that subscribe to the mailing list, you will be able to remind them of your online presence through email. You want to try to sell your product through these subscriptions. Of course, the goal is to get the subscribers to become repeat visitors, or customers, and thereby earn you revenue.
Though it is an easy step, some people don't realize that they could increase their list numbers by writing articles. Proving yourself as an expert in your field, you could write and submit these articles to online article directories.
Leveraging your viral marketing efforts on article writing can be rewarding, if done right. After all, the articles give you a platform to show off the expertise in your business.
As article writing allows you to attach a resource box, you should utilize this tool to increase the subscribers to your mailing list. A good website owner uses this resource box as a place to market their skills and the URL of their site. The URL you include should send visitors to the place on your website where they can sign up for your mailing list in order to maximize the size of your mailing list. After your article directories have approved your article, your resource box will send your URL out to many potential readers and subscribers. That's viral marketing made easy and fun. The simplicity of including your details with every article you write is also a very effective one.
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