The relationship between new home builders and real estate agents has never been very pretty. But with RegisterMyClient.com that just might change. The online, interactive database bridges the gap between agents with buyers looking to purchase new homes and the builders that have the homes for sale. Its the easiest and most effective marketing tool currently available to new home builders and its the most convenient method for real estate agents to produce results for their clients in the market for new homes.
What is RegisterMyClient.com Capable of Offering Builders?
RMC offers a database that allows new home builders to access buyers and agents with buyers directly by mail and email. Accessing the database is free.
How Easy is Getting Access for a New Home Builder?
By signing the RegisterMyClient.com user agreement, the builder will become a participating builder. The agreement can be returned via email or fax. Once this is received a representative from RegisterMyClient.com will contact the builder directly in order to provide them with a user name and password and to verify that they are a licensed builder. Only licensed builders are offered access to the RMC database.
How do Builders Access the Database?
Builders access the database by getting online and logging in with their username and password at: www.RMClogin.com. Then they click on the tab titled, "Access the Database."
Why Do Builders Still Pay Real Estate Agents?
Every participating agent is required to complete a thorough registration for each client. The accessibility of the information provided by the agents empowers the new home builders participating in the program to market in a more effective manner than ever before. In exchange, builders are required to pay the traditional fee due the agent.
How does the Database Actually increase Builders' Sales?
Because builders receive direct access to REALTORS and their Buyers they can alert this buying public regarding special offers, special prices, special incentives as well as commissions incentives programs for REALTORS. Rather than spending thousands and thousands of dollars each month to reach an audience of buyers and REALTORS that may or may not be looking for the builder's product participating builders now have the ability to send an extremely targeted message to those buyers and REALTORS that are specifically looking for their product.
Once Builders Access the Database How do They Market to Both the Real Estate Agents as well as their Buyers?
Once builders have accessed the database they will have two marketing options: marketing to agents or marketing to buyers. Marketing directly to agents will result in contact to the agents only. When builders market directly to the buyers in the RMC database both the buyers and their real estate agents will receive the same marketing piece to ensure that the REALTOR representing them is alerted of offers being made to them in order to help them act quickly and efficiently on behalf of their clients.
What does it cost Builders To Use the Database?
Accessing the database and marketing through the database is free. If a sale is made participating builders pay RegisterMyClient.com a small fee of $250 at the close of escrow.
Can Builders Hire RMC to Create Marketing Pieces to Send to Both Buyers and REALTORS?
Of course, for an additional fee, participating builders can have access to the over 100 professionals RegisterMyClient.com has access to that can create any advertising or marketing project design in a timely fashion.
How Much Are Builders Required to Pay Agents?
Registermyclient.com requires that a builder pay a minimum of 3% commission to cooperating brokers. A builder may elect to pay more than 3% and will have the ability to market their increased commissions directly to the real estate community as necessary.
How long is the REALTOR Registration good for?
Registrations last 30 days. Agents can re-register their buyers prior to expiration, but every registration, new and renewed, is only valid after the actual buyer verifies the registration. this ensures that the RMC database is always accurate and up to date.
Can Anyone Access the Database?
NO!!! Access to the RMC database is limited to LICENSED BUILDERS ONLY.
How do Builders Know Agents Have Registered their Clients?
Builders can access the system to check on registrations at any time. They can verify registrations using the buyer's phone number to eliminate the confusion of duplicate names in the system.
How Much Marketing Can Builders Send through the Database?
To allow builders the maximum amount of exposure to Buyers and REALTORS RMC allows 2 emails to be sent per week and 2 direct mail pieces. Builders will have access to the database 24/7 but will only be able to market to a given buyer or REALTOR 2 times per week.
How Frequently is the Database Updated?
The database is updated daily. It is very accurate. The number of fields each registration requires means that this database is second to none.
About the Author:
Meet the President and co-founder of RegisterMyClient.com, Fred Arnett. The excitement regarding the recently released online, interactive database bridging the distance between agents and builders is revolutionary. Visit RegisterMyClient.com to check out the agent portal or discover the builder's site at RMC!
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