Generating Real Estate sales leads been expanding over the last few years and continues to grow. Realtors tired of door knocking and cold-calling has led to the internet becoming the "stomping ground" for many Real Estate Agents. The problem with the internet is the saturation of all these Realtors seeking clients. As most Buyers and Sellers choose to 'Shop Around" online as more information is available via the internet, Realtors have become frustrated. While may Real Estate Agents continue to struggle finding leads online, some have learned how to capitalize with Buyer and Seller friendly websites that draw leads to them.
Below are tips how Realtors can increase their real estate lead generation. Not only will these tips increase the amount of leads, but they will also show Realtors how to convert leads into sales!
Get high placement in search engines such as Google, Yahoo and MSN.
80% of Buyers and Sellers start their searches here so you need your websites to have top placement. Separate websites for Sellers and Buyers is a way to accomplish this. Because Buyers and Sellers searches are very different from each other, you need separate websites that get high ranking for both types of clients!
Free services should be offered with your website
Instead of making your website about you, make it about your clients. An example of a free service you could offer is a CMA. You could offer this via an 'online form'. People looking to sell don't always like to give out their contact numbers, but usually don't hesitate to give out their email address.
Don't forget about your client!
Daily emails of new listings is fine, but be sure to also send your client a personal email every 'now and then'. Remember, if you forget about them, they will have long forgotten about you.
Website must be user friendly.
If searching for a CMA in a certain area. Sellers don't want to navigate thru 3 pages of your website just to spend time composing a long email about their home. They want a basic template where they fill in the fields.
A free Buyers or Sellers tool goes a long way!
eBooks for Buyers and Sellers are gaining popularity. If you are the first one to provide them with these valuable tools, why wouldn't they decide to work with you?
Most real estate boards provide Realtors with standard tools that ALL Realtors are able to offer their clients, making competition fierce. In order to separate yourself, you should explore different options for real estate lead generation. I feel internet marketing is the way of the future and with Buyers and Sellers shopping online; YOU NEED to put yourself in front of them. You could be the best Realtor in your market but without the proper tools, you will continue to struggle.
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