Ensure your webdesign experiences great success by discovering powerful ways to improve your coversion rates.
The system you use on your website for navigation should be consistent on every page, and in simple form.
In place of tabs used by sites such as Amazon.com, you can use underlined text to create an easy format that anticipates your customers need.
Say you are creating a web site that sells ink for printers. A customer visiting such a site would only be interested in finding the ink that is used with their printer. A good navigation system should be designed so that visitorrs can find the brand and model of their printer and the ink cartrigde used with their printer quickly and easily.
Clarity is highly important for your navigation system. Simple text links arranged in a line are very effective as are buttons and most efficient of all are filing-cabinet-like tabs.
Your website should be capable of sending a message without reading any text, through its design and feel, though this area is open to interpretation and more of an art than a science.
One thing to keep in mind with creating the feel of your website is successful sites convery their purpose. So CBS.com should convey NEWS and Disney.com should convey FUN. You may triple your conversion rates by creating the correct feel for your website.
The feel of your websites design should mirror its function. When a visitor visits your website you want them to be able to instantly recognize what your site is about based simply on the format and design you've created.
Just as adding a tiny amount of the wrong spice can ruin a recipe there are many small flaws that can spoil a professional design.
It is also true that 'little foxes' can also ruin the look of professionalism of you website. Typical errors in webdesign and how to correct them to raise your conversion rates are as follows:
a) If you use a site stats counter, do not allow it to be viewable by visitors.
These only serve to show-off how popular your website is and should be kept private. A large number at the bottom of the page showing the number of visitors to your site is going to look pompous and unprofessional.
b) Create a printable version of your site or ensure that your page prints well. Many viewers will print long text to read from paper.
c) Your webdesign should be 'scannable'.
Many visitors will not immediately read your site. First they will scan the site to make sure it's worth reading. You can make your site more 'scannable' by using bold, colors, underline and headings to emphasize and highlight the main points and subjects of your site.
d) Visitors to your website will first tee the 'topfold' of your Homepage before scrolling down. Be sure not to make your header graphics too large or they may take away from the 'topfold.' Also, header graphics or company logos that are too large will leave you with less room for the all important text of your site where the major part of your message is contained.
Using these webdesign secrets right away may surprise you just how effective such simple changes can be. Watch as your websites conversion rates soar higher.
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