Thursday, September 25, 2008

Freelance Internet Copywriting

By Ray Edwards


In the world of freelancing, copywriting is one of the largest growing fields out there. The Internet has opened up new doors and possibilities creating a whole new market for copywriters. On top of copywriters and clients now being able to find each other easier, copywriters are needed to update existing websites and help write the web-content for countless businesses.

There is actually lots of work for freelance copywriters if they establish the right contacts. Freelance copywriters, as mentioned, are needed, in part, for writing online content to boost website viewership. In fact, online content is fast becoming one of the major sources of freelance assignments for all sorts of fields such as photographers, web designers and graphic artists.

Never the less, this does not guarantee that a freelance copywriter can have a lot of work. With all the work out there comes competition as well. You need to make your name known and gain a competitive edge. This will help lock down consistent workflow and income. Here are some pointers to help you stay competitive:

Advertise

In the Freelance Internet Copywriting world, it is very important that you effectively advertise yourself. Clients wont be able to hire you if they don't know that you exist. Advertising yourself can be as expensive or inexpensive as you wish, although the more money you invest, the greater your return. Have business cards made-up to give people when you meet them and prepare a short thirty-second explanation of who you are and what you do. Do some work for free to build up your client base and body of testimonials. There are also forums out there where people ask for advice with their marketing on which you can post comments with links back to your site. You should also build a portfolio with some of your best work to show people. Advertising yourself is very important because it will help you get your name out there in order to start your freelancing career.

Do Consistently Good Work

As a freelancer you are your own boss, company and employee. Therefore it is very important that you always do your best work in order to establish a good working reputation. Your work, whether they are sales letters or web pages, will be the basis of your credibility and determine the rate at which you will be commissioned for work. So make sure that you always do your best on every assignment.

Create A Good Reputation For Yourself

Your attitude and work ethic have significant effects on your reputation as well. You can be the best copywriter out there, but have no clients because you're known to treat people poorly. You must be personable, practice good work ethics and meet deadlines. Meeting deadlines and practicing good work ethics are important factors that clients use when they are hiring a freelance copywriter.

Look For Jobs

Initially you can't wait for people to give you work. You will need to hunt for work yourself, at least when you're starting out. There are many ways to look for freelancing projects, so here are a couple of ideas:

Contact people you already know in the copywriting business and ask for referrals. This will help get your name out there and possibly lead you to people who have marketing needs. This will also help you establish your business from contacts already in the copywriting market.

One of the easiest places to find work are Freelance Internet Marketplaces such as www.elance.com, www.directfreelance.com, and www.guru.com. These sites function similarly in that they help clients and freelance copywriters find each other. You can create a profile where you post your portfolio, bid on projects, and have their emails services send you messages about jobs that could possibly interest you.

Hopefully this article helped you understand some of the essential parts of freelance Internet copywriting. This field does require your best work and some time, but the benefits of being your won boss are far worth the effort. These were just some pointers on copywriting, so if you're interested in it, then you should do some more research to see if it?s right for you.

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