You have your business idea all set up with all of the dreams about he money you will make and the fun that you will have rolling in the dough. The problem is that you put your product out and now no one wants to buy it and you don't know why this is the case.
So many business owners fall into this trap where they feel that they are going nowhere and they become so frustrated because they don't understand what the consumer wants. Then they feel even worse because now they don't know where they can go to next.
You can figure out what the customers in your niche want through many different avenues like magazines, journals, and newspapers. For an online business these can be great avenues to help you figure out what is the right product to fit your consumer to make them very happy.
One of the first areas that you can look at is a book shelf. There are often many books on sale for your industry at local book stores or book store chains like Barnes and Noble, Borders, or whatever you choose. You want to see if there is at least a book shelf worth of books instead of a couple because that will show that the topic sells.
The next step won't require you to leave your home, but instead sit down to your computer and go type your phrase in Google with the parenthesis around it. You want to do this to figure out how many competing pages you have with that keyword in it. If you see under 100,000 competing pages then you are in a good situation.
Next you want do the same thing, but without the parenthesis. You are going to do this in order to check advertisement competition for your keyword. If you see the top and side sponsored listings full with at least ten listings then that is a good thing because that means you have people that are making money.
Finally go and check the Google Adwords Keyword Tool to find out how many people are searching for your keyword monthly. This is the most accurate tool you have for online marketing because they get the most traffic and they know exactly what they are getting. Check the average search volume with the exact phrase option and you want to make sure that you are getting at least 100,000 count on your average search result.
This will be a good way for you to get an idea of how difficult a keyword is and what size potential you have in an industry. It will help you be more comfortable with your choice for whatever business you decide.
About the Author:
Myles Krueger is an excellent source for pupils and readers that are looking for a honest online business opportunity at home. Myles also connects well with owners looking for ideas for online business opportunities.
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