The top 3 search engines are MSN, Yahoo and Google - and all three think that having links from outside sites pointing to your sites is one of the most important "ranking factors". This is called link popularity. You can start building your link popularity today by influencing other websites to link to yours, which will then make the search engines see your site as more "popular" and then they will send you more traffic.
Building link popularity is easy enough, and there are both for fee and for free ways to do so. As a beginner, you want to start with the free methods. This is important so that you know how things work. A foundation of understanding is important so you can later train outsourcers.
Using the blogosphere to help build your link popularity and backlink profile is a perfect way for a beginner to get started. Because there are so many blogs out there, you're sure to find somewhere to post to. And because the internet is "on" 24-7, it's just a matter of getting going.
Go to Google's blog search and simply enter in a term related to your site. You'll receive a list of blog posts about the topic you entered. You'll next visit these sites.
Most blogs have an option to leave a comment after their articles. You will read the article and ensure that it is, in fact, about your topic. Then you will leave a comment on the article.
In the comment area, there are usually three areas to fill out. These are Name, URL and email address. Make sure the URL field has your complete website URL in it so you actually get a link from the blog you are posting a comment on.
The bigger box is for you to actually input the comment you want to add. Never, ever spam the blog you are trying to get a link from because they will probably just delete your comment.
What's important is to ensure that the comment you leave is actually interesting and contributes to the conversation already going on at the blog. Saying something nice about what the blog author wrote is always a good idea, people love compliments. You can even take part in discussion that's already going on with other people that have left comments.
Then you hit "Submit." A lot of blogs will make your comment immediately appear and you'll get your backlink right away. But in these days of SPAM, some blogs to make the blog owner personally approve the comment. If this is the case, you'll probably get a notice that your comment is waiting for approval.
Head on back over to Google blog search and visit each one that you found on your keyword. You need to leave comments on as many as you can find that are actually about your website niche. This is because the more places your leave your link, the more backlinks you get.
This is simple enough for even the most beginning internet marketer to do. What's more, if you do it on a fairly repetitive schedule, your links will build slowly over time. All the while increasing your rank.
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