This article will explore some copywriting tips and tricks. More specifically, we'll look at how to maximize a sales letter in few different ways. This will come directly out of Dan Kennedy's book The Ultimate Sales Letter. Dan Kennedy is one of the foremost experts in copywriting and his books are highly recommended to anyone looking into copywriting.
Copywriters use their own writing to develop sales leads. Developing a sales letter can help you generate leads more consistently. If you create a successful sales letter, and learn the rough ratio between letters sent and business received, then you can control your workload. This way you can send out more letters when you have more time to work or send out fewer letters to slow things down when life gets busier.
If you have a lot of telemarketers as clients or you would like to start developing telemarketers as potential clients, then you may want to develop a sales letter. Due to new laws and a high amount of turnover, telemarketing has become much more expensive and more inconsistent. Developing a sales letter to send to qualified prospects can make telemarketing more effective and possibly reduce turnover. Quantifying savings and training employees in better sales will attract new telemarketing clients because they will see that you are successful despite their business' struggles.
Another great area to discover new business is through doctors and dentists. Doctors and dentist are quite often looking for new clients and a well-made sales letter can help increase their referrals.
These were just a few ideas from Dan Kennedy's book. This book is very helpful by revealing new sources of business. Hopefully this article will help you make more money as a copywriter.
About the Author:
For an inside look at the techniques of a sought-after web copywriter, visit the site of Copywriter Ray Edwards. Claim your podcasts, marketing tips, videos and copywriting advice.
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