Are you running yourself ragged trying to achieve the boom you desire for you mlm? Do you often feel you're getting nowhere? Maybe it's time for you to pause and reconsider your approach. Remember, your success depends first and foremost on your mindset. The actions and the "boom" will come as byproducts of your mindset.
Stimulate your mind to begin working in the right direction by asking yourself the following three questions:
1. Who is my target group, and what are their needs?
2. What am I marketing?
3. How am I marketing this?
The answer to Question 1 really just involves some basics of human interaction. Everybody loves to feel understood. You'll get a lot further with your target market if you understand what they've been through and what their needs are, but first, you must clearly establish who this target market is. Are they young women looking for the newest breakthrough in skin care that will help give them greater confidence? Are they those who have suffered with health problems and are seeking a new answer in nutrition? Or are they stay-at-home moms needing to earn money from home? Identify these things, and you can establish yourself as they answer they need.
Put yourself in the shoes of your target market. What kinds of frustrations and fears might they be feeling? Develop a mindset of empathy for their feelings. Empathy is a powerful thing. It works in life, and it works in business, because business is just an extension of the human relationship.
Keep the feelings of your target market in the forefront of your mind, and never underestimate the importance emotions in marketing. (No, it's not dirty to market things based on emotions. It's realistic. It's just another one of those basics of human interaction. Emotions almost always lead actions by the hand.)
In answer to Question 2, you probably said, "I'm marketing my company's products and business opportunity." That's true, in a sense, but what you really need to focus on marketing is yourself. Some of my more scrupulous readers may be cringing at the though of "selling themselves". However, we all market ourselves every day. You are your own priceless commodity, and your market yourself to friends, family and employers on a regular basis.
There are 28.7-billion network marketers out there selling products and business opportunities.* What makes you different? Why should your target market go with you? You see, YOU are the key factor here.
Give them a reason to join you. Present yourself as an authority your field. Generate confidence by providing helpful web content that's relevant to your target market's needs. Generate familiarity by staying in touch using e-newsletters, follow-up emails, and eventually offers that pertain to their particular interests.
Lastly, consider the ways you've gone about trying to reach your ideal prospects. I could write many articles on that subject, but I'll include a few pointers here.
First of all, make use of all the free advertising space on the Internet. YouTube and Squidoo are just a couple of the avenues you can use to make your face, your name and your business familiar on the web. You could also invest in banner ads that appear on certain sites, or use a pay-per-click service, such as Google Adwords.
Articles are a wonderful way to attract prospects who are already interested in what you offer. As you compose your articles, keep in mind the kinds of things your target audience might be typing into the search engine fields. Use those keywords or phrases strategically within your text.
If article writing is not your cup of tea, outsource your writing projects using a service like Elance or Shelancers. (Yes, there are people out there who like to do the things you consider a drag.)
Disperse your content through the Internet using one of the many article directories available, like GoArticles, or EzinArticles.com.
Reassess your marketing techniques frequently to keep your approach fresh and your name in Google's sights.
*Statistic from the Direct Selling Association.
About the Author:
Discover more about attraction marketing and learn how to apply the principles to your network marketing business. Cathy Yeatts is a business developer and small business blogging expert.
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