Saturday, August 2, 2008

Essential SEO Techniques

By Anson Hall


If you are a webmaster, you would probably know that you need to drive tons of quality traffic to your website. Yet this is also the most difficult part. It is very true that driving traffic is a very difficult task.

Of course you may spend some money and launch advertisement campaigns. For example, you can join Google Adwords network and try to promote your website using their PPC program.

However, launching advertisement campaigns will cost you a lot of money. You will need to plan for your budget before you actually your advertisement campaigns. If you do not have the budget to do so, you may need to go for some free options. In fact, you may still be able to drive traffic to your site without spending much money. The way to do it is to get a good search engine ranking. You will at least need to learn a bit of SEO techniques in order to get a goof ranking in the search engines.

The first thing you should take care of is the title tag of your website. This is probably the most important thing you have to consider carefully. In most cases, you will put your targeted keywords in your title tag. Every page of your site should have its own unique title tag.

As most webmasters will say, content is king. The contents of your site is extremely important if you would like to rank well in the search engine. Again, you will put your keywords in the contents so that they become keyword rich articles. However, in most cases you will not want to make the amount of the same keyword in the article more than 15% of the totally number of words.

The design of your site is also very important. Here the notion of design means the ratio between the visible texts and the program codes. As a rule of thumb, the amount of visible texts should contribute most part of a html file.

The link popularity plays an essential part in determining the ranking of your site. Consequently, you have to start your link building campaign as soon as you start your website.

The above are only some tips for beginners. There are a lot of other issues you have to consider when you are doing the SEO for your website. However, you should try to do the above well before you go on more in depth SEO techniques.

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