If you're considering hiring voice over talent for an upcoming project, you'll need to schedule an interview, review demo tapes, and request a sample script reading from potential applicants. Voice over scripts make it easier to find just the right match for your business, and can make the interview process much more valuable. Think of the script as a sample of work your applicants can produce for you.
It's up to you how much time you give them to rehearse each piece, but most experienced individuals can complete their testing within a few hours. Since they'll be reading directly from paper, they will just need time to practice their lines, learn about the background or nature of the script, and proceed accordingly. There are very few cases where a voice over script will need to be memorized word for word; since the recording will take place in a studio, your talent will have the script right in front of them.
The vocal style and tone of the actor or actress is an important consideration for companies looking to have voice work done. First, you must decide on the demographic at which your marketing is directed. Having a particular group in mind is the first step towards figuring out what you want in a voice actor, and this is doubly important in that it streamlines the hiring process by narrowing the pool of talent and reducing the number of applicants you must interview.
Regardless of exactly what it is that you're marketing, you're going to need several different scripts in order to judge the nature of a particular actor or actress's talents. Think about what your company is trying to produce. Are you looking to create an informal, humorous advertisement, and therefore seeking a voice that will make your audience laugh? Are you trying to create an air of journalistic integrity, necessitating a more authoritative-sounding voice? The tone that you ultimately want in your finished product will serve as the basis for your sample script.
To find a suitable script, all you really need to do is log on to the Internet. The databases available (often for free) online invaluable resources, and you can perform searches based on subject, theme, or keyword, to find exactly the script you need. With these resources at your fingertips, you'll be able to find a sample script that matches the tone and style of your marketing, as well as selections that will challenge your potential hires. Don't discount the helpfulness of online resources if you have elected to write your own, original script; you'll still find plenty of useful scripts that you can reference as you write.
In making the final decisions as to whether or not to hire a particular voice actor, you're going to want to be able to refer to his or her demo and compare it side-by side with the tapes of other applicants. This demo should include several script selections that are representative of an actor's range of talents, and how well they will fit in with your vision of the marketing you would like to produce. You may either have your voice actors send in demos along with their applications, or complete them in your studio.
About the Author:
Author Terry Daniel is a Professional Voice Over Actor from Minneapolis, Minnesota and Has Been Providing the Voice Talent for Dozens of Companies and Agencies Since 1991.
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